Comparison
Magellan AI is the industry standard for podcast advertising intelligence — tracking ad spend, creative, and brand activity across thousands of shows. Overheard covers the content side: what shows are talking about, not just who's advertising on them.
What Magellan AI does
Magellan AI monitors podcast advertising at scale: identifying advertisers, tracking spend, detecting ad creative, and measuring campaign performance across thousands of shows. They're used by agencies, brands, and sales teams in the podcast ad ecosystem.
Feature comparison
| Feature | Overheard | Magellan AI |
|---|---|---|
| Ad spend tracking | No | Yes, comprehensive |
| Ad creative detection | No | Yes |
| Brand/advertiser database | Sponsor mentions only | Yes, detailed |
| Full-text transcript search | Yes | No |
| Topic extraction & trending | Yes | No |
| Company/person entity tagging | Yes | Advertisers only |
| Content analysis | Yes, deep | No (ad-focused) |
| Industry intelligence briefs | Yes | Ad-focused reports |
| Pricing | $299/mo Pro | Enterprise (custom pricing) |
Where Magellan AI is stronger
Advertising intelligence: Magellan AI is the best tool for tracking podcast ad spend, campaign performance, and creative strategy. This is their core competency and they're excellent at it.
Scale of ad monitoring: they track thousands of shows specifically for advertising signals.
Enterprise sales tooling: built for ad sales teams with competitive pitch decks and brand profiles.
Where Overheard is stronger
Content intelligence: we analyze what shows actually discuss, not just which ads run. Topic trends, competitive mentions, executive quotes — none of this is in Magellan AI.
Transcript search: search for any topic, company, or person across episode transcripts. Magellan AI doesn't offer this.
Pricing accessibility: our Pro plan is $299/mo. Magellan AI is enterprise-priced.
Non-advertising use cases: investors, producers, and CI teams need content intelligence, not ad tracking.
Bottom line
Magellan AI and Overheard cover different halves of podcast intelligence. They track the ads; we track the content. If you buy or sell podcast ads, you probably need Magellan AI. If you need to know what podcasts are actually saying about your market, you need Overheard.
Start free with one show. 90 days of transcripts, topics, and entities. No credit card.
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