Introducing ‘METRO’ From Serial Productions

Sarah Koenig

And one of those jewelers doubled their sales after a video showing the fight actually went viral.

Sarah Koenig

And that made Sarah wonder if the video was real or if it was fake, like a marketing ploy.

Sarah Koenig

The Diamond District is one of the world's biggest jewelry hubs, and it's just this one block, 47th Street between 5th and 6th Avenues.

Corey Kilgannon

I I don't know you can take anything at face value here.

Sarah Koenig

Staff told me sales for the month had doubled, more than doubled, in fact, thanks to that crazy video.

Sarah Koenig

If they succeed, then they get to try again for two more weeks, 25K each time, and if they're still around by week four,

Sarah Koenig

But as I listen in, I hear them navigating a surprising number of fake customers.

SPEAKER_E

He's 17 years old and crossed his first milli, which is really impressive.

SPEAKER_E

Well, you tell me supplements to say you sell supplements.

SPEAKER_E

New York is the best place in the entire world.

SPEAKER_E

I got to propagandize these young people to be productive, people that work in an actual group.

SPEAKER_E

All of you are fucking strangers, none of you are my family, none of you.

SPEAKER_G

It's coming out fake, so he basically brought us back a fake one.

SPEAKER_G

he mixed and matched fake and real parts.

SPEAKER_E

We sold a real watch and now this guy is trying to return a fake one.