Dr. Squatch: Jack Haldrup. From a Closet Full of Soap to a $1.5 Billion Brand

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And as you're about to hear, Dr. Squatch launched with just $1,500.

Jack Haldrup

I didn't like being a consultant.

Jack Haldrup

And I'd say the second epiphany was really this realization that

Jack Haldrup

It's so it's psoriasis.

Jack Haldrup

basically what I had purchased was called cold process soap.

Jack Haldrup

I think it was like that story of the soap being different and the idea that I could build a brand to tell that story.

Jack Haldrup

I bought maybe four or 500 bars of soap, maybe to start with.

Jack Haldrup

to the end of the year, I made about $12,000 in sales.

Jack Haldrup

And because of the gift box thing, there was a point where my dad called me and was like, hey, you need to find a fulfillment center.

Jack Haldrup

And the biggest thing that I discovered there was basically that we were we should be doing Facebook ads and not Google ads.

Jack Haldrup

Yeah, ultimately nobody was searching Google for men's soap or natural soap.

Jack Haldrup

Basically, what had happened was that there was another company selling, let's say, a variety of soaps, maybe 30, 50 soaps.

Jack Haldrup

the V1 of working with those boxes was they would pay us.

Jack Haldrup

But yeah, he got some money, raised up from his family and bought into the business.