Your clients want to sponsor podcasts that reach their audience. But download numbers don't tell you what a show actually talks about. Overheard lets you compare shows by content, topic coverage, and sponsor history — so you can make smarter buys.
Problems we solve
You're comparing 15 shows with nothing but download numbers and rate cards
Search by topic across every show we track. See which ones discuss your client's category, how often, and in what context. Content fit matters more than reach.
You don't know which shows your client's competitors are already sponsoring
Every sponsor mention is tagged and tracked. See the competitive landscape: who sponsors what, how often, and whether they're increasing or decreasing spend.
A host read went wrong and you didn't catch it for weeks
Monitor every episode where your client is mentioned. See the exact language the host used, the tone, and whether the read matched the brief.
Your client wants category exclusivity but you can't verify it
Track all sponsor mentions by category across a show's history. Know if a competitor was mentioned last month, even as a passing reference.
No credit card. 90 days of transcripts, topics, and guests. Upgrade when you need more.