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Cybersecurity

Detect competitor moves, customer pain points, and market shifts from the conversations security leaders are having.

The cybersecurity market moves fast — new threats create new categories overnight. Your competitors are positioning on podcasts and conference panels while your team tracks press releases.

See Your Industry Intelligence

How It Works

01
You tell us who to watch
Name your competitors, key topics, and target companies. We build a monitoring profile tailored to Security vendors and MSSPs.
02
We monitor the conversations
Overheard processes cybersecurity podcasts, RSA/Black Hat recordings, CISO webinars, and more — extracting commercially relevant signals.
03
You get actionable intelligence
Weekly briefing with source-backed signal cards. Click any signal to hear the original audio moment.

Example Signals

Real-world examples of the intelligence Overheard detects for Security vendors and MSSPs. Every signal links to the original audio source.

Competitive WeaknessHigh confidence

CISO describes dropping competitor product after breach response failure

CISO · CISO at healthcare system
Source: CISO Series podcast · Listen to original
Market TrendHigh confidence

Analyst predicts consolidation of SIEM and SOAR markets within 18 months

Principal Analyst · Principal at Forrester
Source: Security Weekly · Listen to original
Buying IntentHigh confidence

Enterprise security director describes RFP for cloud-native endpoint protection

Director of Security · Dir. Security at Fortune 100 bank
Source: Darknet Diaries · Listen to original

Audio Sources We Monitor

cybersecurity podcastsRSA/Black Hat recordingsCISO webinarsvendor earnings callsanalyst briefings

Built For

VP Product Marketing, CI Director, or Head of Strategy

at Cybersecurity vendors ($50M–$2B revenue)

Frequently Asked Questions

How do cybersecurity companies do competitive intelligence?+
Cybersecurity vendors track competitors through threat landscape monitoring, product capability comparisons, and analyst report tracking. The most effective teams also monitor what CISOs and security leaders say on podcasts like CISO Series and Security Weekly, where they candidly discuss vendor evaluations, product shortcomings, and buying criteria.
What podcasts cover cybersecurity?+
Top cybersecurity podcasts include CISO Series, Security Weekly, Darknet Diaries, Risky Business, and CyberWire Daily. These shows feature CISOs, analysts, and vendor executives discussing threat trends, product evaluations, and market shifts — making them essential sources for cybersecurity competitive intelligence.
How can I monitor cybersecurity competitors?+
Beyond tracking CVE disclosures and product updates, effective cybersecurity competitor monitoring includes capturing what security leaders say at RSA, Black Hat, and on industry podcasts. CISOs frequently discuss vendor switching decisions and product dissatisfaction in these forums, providing early warning of competitive shifts.

See Overheard for Cybersecurity

We'll build a custom intelligence briefing for your industry and competitors within 48 hours. No generic demo — real signals from real sources.

Free custom briefing. We'll reach out within 48 hours with real intelligence about your competitors.