Food & Beverage

Monitor ingredient sourcing shifts, competitive launches, and distribution changes from the conversations F&B leaders are having.

New product launches, distribution shifts, and ingredient sourcing changes get discussed on industry podcasts and at IFT/NRA events weeks before trade press coverage.

See Your Industry Intelligence

How It Works

You tell us who to watch

Name your competitors, key topics, and target companies. We build a monitoring profile tailored to CPG food brands, restaurants, and food service distributors.

We monitor the conversations

Overheard processes food industry podcasts, CPG earnings calls, NRA/IFT conference recordings, and more — extracting commercially relevant signals.

You get actionable intelligence

Weekly briefing with source-backed signal cards. Click any signal to hear the original audio moment.

Example Signals

Real-world examples of the intelligence Overheard detects for CPG food brands, restaurants, and food service distributors. Every signal links to the original audio source.

Strategy ShiftHigh confidence

CPG CEO describes exiting 3 legacy snack brands to fund plant-based protein expansion

CEO · CEO at top-20 food company

Source: Q3 Earnings Call · Listen to original

Supply Chain RiskHigh confidence

Cocoa supplier warns of 40% price increase due to West African crop failures

VP Supply Chain · VP Supply Chain at major cocoa processor

Source: Food Processing podcast · Listen to original

Audio Sources We Monitor

food industry podcastsCPG earnings callsNRA/IFT conference recordingsrestaurant investor presentationsfood tech webinars

Built For

VP Strategy, Category Director, or Business Intelligence Lead

at CPG food companies ($50M+ revenue), restaurant groups, and food service distributors

See Overheard for Food & Beverage

We'll build a custom intelligence briefing for your industry and competitors within 48 hours. No generic demo — real signals from real sources.