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Media & Advertising

The media industry talks on podcasts more than any other sector. We turn those conversations into competitive intelligence.

Agency and brand leaders share strategy, vendor preferences, and budget shifts on industry podcasts constantly — but no one is systematically tracking it.

See Your Industry Intelligence

How It Works

01
You tell us who to watch
Name your competitors, key topics, and target companies. We build a monitoring profile tailored to Publishers, agencies, ad tech, and media companies.
02
We monitor the conversations
Overheard processes media industry podcasts (Digiday, AdExchanger, The Drum), agency webinars, ad tech earnings calls, and more — extracting commercially relevant signals.
03
You get actionable intelligence
Weekly briefing with source-backed signal cards. Click any signal to hear the original audio moment.

Example Signals

Real-world examples of the intelligence Overheard detects for Publishers, agencies, ad tech, and media companies. Every signal links to the original audio source.

Budget SignalHigh confidence

CMO reveals shifting 40% of linear TV budget to CTV and retail media

CMO · CMO at Fortune 500 CPG brand
Source: Digiday Podcast · Listen to original
Vendor DissatisfactionHigh confidence

Agency CEO describes frustration with programmatic transparency and plans to cut SSP partners

CEO · CEO at top-20 media agency
Source: AdExchanger Talks · Listen to original
Competitive WeaknessHigh confidence

Publisher CRO admits losing direct deals to competitor's self-serve platform

CRO · CRO at digital publisher
Source: The Rebooting podcast · Listen to original

Audio Sources We Monitor

media industry podcasts (Digiday, AdExchanger, The Drum)agency webinarsad tech earnings callsCannes/CES panelsupfront presentations

Built For

VP Strategy, Head of Business Intelligence, or Agency Strategist

at Ad agencies, publishers, and ad tech companies

Frequently Asked Questions

How do media and advertising companies do competitive intelligence?+
Media and advertising companies track competitors through ad spend databases, pitch tracking, and industry event monitoring. The most sophisticated teams also monitor what agency CEOs, CMOs, and ad tech leaders say on podcasts like Digiday Podcast and AdExchanger Talks, where they reveal budget shifts, vendor frustrations, and strategic pivots candidly.
What podcasts cover media and advertising?+
Top media and advertising podcasts include the Digiday Podcast, AdExchanger Talks, The Rebooting, Marketing Over Coffee, and The Drum. These shows regularly feature agency leaders, brand CMOs, and ad tech executives discussing budget allocation, vendor selection, and market strategy — essential competitive intelligence for the industry.
How can I monitor advertising industry competitors?+
Effective advertising industry monitoring goes beyond Kantar and Pathmatics data. The richest competitive signals come from earnings calls and industry podcasts where CMOs reveal budget shifts, agency CEOs discuss client wins, and ad tech leaders announce product pivots — intelligence that arrives before trade publication coverage.

See Overheard for Media & Advertising

We'll build a custom intelligence briefing for your industry and competitors within 48 hours. No generic demo — real signals from real sources.

Free custom briefing. We'll reach out within 48 hours with real intelligence about your competitors.