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Retail & Consumer Brands

Track what retail executives say about pricing, channel strategy, and competitive positioning across 500+ industry podcasts.

Retail moves at the speed of TikTok — but strategic shifts get announced on earnings calls and industry podcasts weeks before they hit trade press.

See Your Industry Intelligence

How It Works

01
You tell us who to watch
Name your competitors, key topics, and target companies. We build a monitoring profile tailored to Retailers, DTC brands, and consumer packaged goods.
02
We monitor the conversations
Overheard processes retail industry podcasts, DTC brand interviews, earnings calls, and more — extracting commercially relevant signals.
03
You get actionable intelligence
Weekly briefing with source-backed signal cards. Click any signal to hear the original audio moment.

Example Signals

Real-world examples of the intelligence Overheard detects for Retailers, DTC brands, and consumer packaged goods. Every signal links to the original audio source.

Strategy ShiftHigh confidence

DTC founder announces pivot from online-only to wholesale distribution on industry podcast

Founder/CEO · CEO at fast-growing DTC brand
Source: Modern Retail Podcast · Listen to original
Competitive WeaknessHigh confidence

Competitor CFO admits margin pressure from rapid store expansion on earnings call

CFO · CFO at competing retailer
Source: Q3 2026 Earnings Call · Listen to original
Vendor SwitchHigh confidence

Retail VP describes migrating from legacy POS to cloud-native system

VP Operations · VP Ops at 200-store chain
Source: Retail Brew podcast · Listen to original

Audio Sources We Monitor

retail industry podcastsDTC brand interviewsearnings callsNRF and Shoptalk recordingsinvestor day presentations

Built For

VP Strategy, Head of CI, or Category Director

at Retail chains, DTC brands, and CPG companies ($100M+ revenue)

Frequently Asked Questions

How do retail companies do competitive intelligence?+
Retail CI teams use price tracking tools, store visit audits, and social listening to monitor competitors. The most effective teams also track what retail executives say on earnings calls and industry podcasts like Modern Retail and Retail Brew, where leaders reveal channel strategy pivots, pricing decisions, and expansion plans before they become visible in stores.
What podcasts cover the retail industry?+
Key retail industry podcasts include the Modern Retail Podcast, Retail Brew, NRF Retail Gets Real, The Jason & Scot Show, and Glossy Podcast. These shows feature CEOs, CMOs, and category directors from major retailers and DTC brands discussing strategy, competitive positioning, and market trends.
How can I monitor retail competitors?+
Beyond price scraping and store visits, effective retail competitor monitoring captures executive commentary from earnings calls, NRF and Shoptalk panels, and industry podcasts. A competitor CFO admitting margin pressure on an earnings call or a DTC founder announcing wholesale distribution on a podcast represents early-warning intelligence your team can act on.
What intelligence can you get from retail industry podcasts?+
Retail podcasts surface strategic signals including channel expansion plans, pricing strategy shifts, supply chain adjustments, and customer acquisition challenges. When a DTC brand founder discusses pivoting from online-only to wholesale on an industry podcast, that competitive intelligence is available weeks before trade press coverage.

See Overheard for Retail & Consumer Brands

We'll build a custom intelligence briefing for your industry and competitors within 48 hours. No generic demo — real signals from real sources.

Free custom briefing. We'll reach out within 48 hours with real intelligence about your competitors.