OverheardIntelligenceRequest Demo
SaaS & Cloud Software

Know what your competitors are telling the market before your sales team hears it secondhand.

Competitors announce pricing changes, product pivots, and customer wins on podcasts and webinars weeks before press releases — and your CI team misses them.

See Your Industry Intelligence

How It Works

01
You tell us who to watch
Name your competitors, key topics, and target companies. We build a monitoring profile tailored to B2B software companies.
02
We monitor the conversations
Overheard processes SaaS industry podcasts, vendor webinars, analyst briefings, and more — extracting commercially relevant signals.
03
You get actionable intelligence
Weekly briefing with source-backed signal cards. Click any signal to hear the original audio moment.

Example Signals

Real-world examples of the intelligence Overheard detects for B2B software companies. Every signal links to the original audio source.

Strategy ShiftHigh confidence

Competitor CEO announces pivot from SMB to enterprise on industry podcast

CEO · CEO at competing platform
Source: SaaStr Sessions podcast · Listen to original
Product AdoptionHigh confidence

Target account CTO describes evaluating three new analytics platforms

CTO · CTO at Fortune 500 retailer
Source: Data Engineering Podcast · Listen to original
Competitive WeaknessHigh confidence

Former customer VP describes migration away from competitor due to scaling issues

VP Engineering · VP Eng at mid-market fintech
Source: Software Engineering Daily · Listen to original
ExpansionHigh confidence

Competitor VP Sales reveals plan to open APAC offices and double headcount

VP Sales · VP Sales at competing vendor
Source: Revenue Builders podcast · Listen to original

Audio Sources We Monitor

SaaS industry podcastsvendor webinarsanalyst briefingsearnings callsconference keynotes

Built For

VP of Strategy, CI Analyst, or Product Marketing Lead

at B2B SaaS companies ($20M–$500M ARR)

Frequently Asked Questions

How do SaaS companies do competitive intelligence?+
SaaS companies track competitor moves through a combination of product teardowns, pricing page monitoring, review site analysis, and increasingly, podcast and webinar monitoring. The most sophisticated CI teams use tools like Overheard to systematically capture strategy signals from earnings calls, conference panels, and industry podcasts where executives speak more candidly than in press releases.
What podcasts cover the SaaS industry?+
Key SaaS industry podcasts include SaaStr Sessions, Software Engineering Daily, Revenue Builders, The SaaS Podcast, and Data Engineering Podcast. These shows regularly feature executives from major SaaS companies discussing product strategy, go-to-market shifts, and competitive positioning — making them rich sources of competitive intelligence.
How can I monitor SaaS competitors effectively?+
Effective SaaS competitor monitoring goes beyond tracking feature releases and pricing pages. The best CI teams monitor what competitor executives say on podcasts, at conferences, and on earnings calls — where they reveal strategic direction, hiring plans, and market positioning weeks before official announcements.
What intelligence can you get from SaaS industry podcasts?+
SaaS podcasts surface signals that rarely appear in traditional media: pricing strategy shifts, product pivot announcements, customer acquisition challenges, hiring plans, and market segment expansion. When a competitor CEO discusses their roadmap on a podcast, that intelligence reaches the market before any press release or analyst report.

See Overheard for SaaS & Cloud Software

We'll build a custom intelligence briefing for your industry and competitors within 48 hours. No generic demo — real signals from real sources.

Free custom briefing. We'll reach out within 48 hours with real intelligence about your competitors.